Rare petroliana and Canadian advertising headline Miller & Miller September 6 sale

Miller & Miller Auctions, Ltd. will offer 393 lots of petroliana, soda advertising, general store memorabilia and tobacciana in two online sessions on September 6 in New Hamburg, Ontario. Top lots include a restored Erie Cash Recorder gas pump, an ultra-rare McCormick Harvesting Machinery poster and scarce Canadian Ford, Coca-Cola and tobacco advertising pieces.

Why it matters: - The sale concentrates rare, high-grade advertising from across North America into one day, giving collectors a shot at pieces that rarely trade publicly. - Canadian material stands out across petroliana, soda advertising and tobacciana, where scarcity can push interest well beyond local collectors. - The catalog also spans multiple categories, which broadens bidder competition and can lift results for the strongest lots.

What happened: - Miller & Miller Auctions, Ltd. scheduled its Petroliana, Soda & General Store Advertising sale for September 6 in New Hamburg, Ontario. - The event includes 393 lots across two online sessions. - The morning session begins at 9:00 a.m. EDT with 256 lots and a live webcast. - The evening session begins at 6:00 p.m. EDT with 137 lots closing sequentially online. - Internet bidding is available through Miller & Miller Auctions and LiveAuctioneers. - Phone bids are accepted for the morning session.

The details: - Lot 170 leads the morning session: a professionally restored Erie Cash Recorder gas pump in Polly Gas, made in the U.S.A. circa 1934–1935. - The Model 53 pump was converted to a double-sided example and retains its original castings. - The globe was designed specifically for the cash recorder pump, which makes even reproduction examples uncommon. - The pump stands 94.75 inches high. - The pump and clock mechanisms are not included, but the reproduction globe and lenses remain. - The estimate is CA$9,000–$12,000. - Lot 80 is a pre-1902 McCormick Harvesting Machinery advertising poster. - The paper chromolithograph centers on “The Ship of Progress” and shows horse-drawn agricultural machinery in the countryside. - The poster was meant for sales locations and includes space at the bottom for store names. - It is marked “Ketterlinus Phila, N.Y. & Chicago.” - The sight size measures 40 by 30 inches. - The estimate is CA$6,500–$9,000. - Lot 102 is a Canadian Ford Genuine Parts double-sided porcelain sign dating from 1920–1930. - Canadian porcelain signs from this period are significantly rarer than American examples. - The sign measures 18 by 27.75 inches. - It is graded 8.5/8.25 and authenticated by The Authentication Company, TAC #501820. - The estimate is CA$3,500–$5,000. - Lot 218 is a 1920 Torpedo Short Cut Tobacco pocket tin made by Rock City Tobacco Co. Limited of Quebec. - The flip-lid tin is the destroyer-ship variation of the Torpedo design. - Collectors consider Torpedo pocket tins among the rarest Canadian pocket tobacco tins. - The tin has very good color, a partial tax stamp and an estimate of CA$3,500–$5,000. - Lot 219 is a Taxi Crimp Cut Tobacco pocket tin from about 1910–1920. - The Imperial Tobacco Company of Canada made the lithographed flip-lid tin. - The design shows a taxicab scene with two men and a chauffeur and appears on both sides. - The estimate is CA$3,000–$4,000. - Lot 60 is a Canadian Texaco six-foot service station sign from 1946–1959. - The 72-inch double-sided porcelain sign is marked “P&M Orillia,” which helps establish the production period. - It is graded 9.0/8.75 and authenticated by The Authentication Company, TAC #402508. - The estimate is CA$3,000–$3,500. - Lot 86 is a Coca-Cola Women in Uniform military sign set from 1942–1945. - The five-piece cardboard point-of-sale campaign shows women in the Army Nurse Corps, Women’s Army Corps, U.S. Marine Corps Women’s Reserve, Navy Nurse Corps and WAVES. - The set measures 23.25 by 48.5 inches overall and is professionally framed and matted. - The estimate is CA$3,000–$3,500. - Lot 288 is a Coca-Cola Silhouette Girl door pull sign from 1943–1946. - The two-piece tin sign features the Silhouette Girl image introduced by Coca-Cola in 1939. - It measures 12 by 35 inches and is authenticated by The Authentication Company, TAC #Bar 501715 and Handle 501714. - The estimate is CA$1,400–$1,600. - Lot 259 is a Canadian Canada Dry “Take Home a Carton” door sign from 1940–1948. - The rolled-edge, die-cut tin includes a colorful Canadian map within the bottle image. - Canada Dry phased out the design in 1948. - The sign measures 13.5 by 3.5 inches and is authenticated by The Authentication Company, TAC #501726. - The estimate is CA$900–$1,200.

Between the lines: - The sale mixes marquee petroliana with rarer Canadian tins and signs, a combination that can draw both general advertising buyers and category specialists. - Fresh-to-market material matters in this market because condition, rarity and provenance can matter as much as the brand name. - The strongest estimates cluster around the earliest and rarest pieces, especially the pump, the McCormick poster and the Canadian tobacco tins. - Miller said the breadth of the sale gives collectors across North America plenty to watch in both sessions.

What's next: - Bidders can review the complete catalogues online before the September 6 sessions. - The morning sale will be webcast live, while the evening session will close online only. - Miller & Miller Auctions continues to accept consignments in petroliana, advertising, watches, art, antiques and other collectibles. - More information and the complete catalogues are available in the company’s announcement.

The bottom line: - September 6 offers a concentrated sale of scarce Canadian advertising and classic petroliana, with several lots positioned as anchor pieces for serious collectors.